63to64

DASHTO HOROLOGICAL Presents: (under construction)

ACCUTRON HISTORY-AS TOLD BY ADVERTISEMENTS

1963 and 1964

I have designed this site for historical and educational purposes. As an added bonus, we get to see photos of Accutrons as they came from the factory. Viewers are encouraged to contribute ads, displays and press releases they may have for inclusion. I will be working on this as an ongoing project and encourage active participation. Thanks, Tom Mister.

1960-62 1963-64 1965-66 1967-70 1971-74 1975-77

Misc./unknown dates/displays

Other Accutron Sites

1963

These ads told of the tremendous demand for Accutrons, leading to slow shipments, despite the factories running overtime.

An entire series of ads related to how one Accutron sale would usually lead to others.

1964

This early 1964 ad pointed out the many improvements made to the Accutron since the 1960 release.

This Spaceview was featured in a December ad aimed at jewelers. The ad explained the success Accutron sales had enjoyed in a short period of time.

Throughout 1964, an ad campaign was run, showing the same single watch, with a series of written text, including the ones shown in the ad and below, as well as the following:

.) The least people expect from a jeweler is the right time of day

.) Next time an Accutron salesman comes around, put him to work

.) An Accutron dealer has to be something of an exhibitionist

.) Sell a man an Accutron timepiece and watch him turn into a nut

This ad is from the Bulova Watch Company Annual Report for year ending March 31, 1964.

1960-62 1963-64 1965-66 1967-70 1971-74 1975-77

Misc./unknown dates/displays

Other Accutron Sites

Click above to see other great Accutron Sites or below to go to Dashto Horological Home Page